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The Social Shake-Up 2015
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Monday
, June 8
TBA
1:00pm •
Building a Social Business Case
W Atlanta-Midtown
1:00pm •
How to Lead the Mindful Marketing Revolution
3:30pm •
Customer Journey Mapping: Walk in Your Customer's Shoes
3:30pm •
Rehearsing a Crisis Breaking over Social Media
7:30pm •
The Social Shake-Up Kick-Off Party with Insightpool
Tuesday
, June 9
W Atlanta-Midtown
8:30am •
Morning Keynote: Out-of-This-World Social Media with NASA
10:00am •
Cultivating Creative Thinking for Customer Experience
10:00am •
Collaboration for Omni-Channel Success: How Service and Marketing Intersect
10:00am •
Using Analytics to Engage Your Mobile Customer
10:00am •
Visual Listening: Capturing the Full Conversation Around Your Brand
10:00am •
Smaller Is Better: Micro Networks Are the Next Big Thing
11:15am •
Over-Automation: Staying Mindful in a Data-Driven World
11:15am •
Results from the Front Lines of Social Customer Service
11:15am •
Real-Time Marketing: The Hype, the Data, and the Performance
11:15am •
The Inside Job: How to Align Your Digital Initiatives with the C-Suite Agenda
12:15pm •
Lunch and Networking
1:45pm •
From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience
1:45pm •
Why Can’t I Say That? How Regulated Industries Can Participate in Social Media
1:45pm •
Sold! Marketing’s Crucial Role in Social Selling
1:45pm •
Big Data Anonymous: Ask the Experts
1:45pm •
Selfies, Sharing and Smart Social: How Coca-Cola Keeps Millennials Buzzing
2:45pm •
Coffee Break
3:30pm •
Jock and Ahh!: Lessons from Sports and Entertainment Industry Leaders
3:30pm •
Ask the Experts: Social Career Advice
3:30pm •
CMO Roundtable: Why CMOs Won't Invest More in Social
3:30pm •
Retail + Data: Leading the Way in Customer Engagement
4:45pm •
Marketing in the Participation Age
6:00pm •
Networking Reception
Wednesday
, June 10
W Atlanta-Midtown
7:15am •
The Social Shake-Up Wake Up
8:30am •
Boom! How the Maker Movement Is Changing Cities, Companies, and Education
10:00am •
From Social Listening to Creative Output: Following the Yellow-Brick Road
10:00am •
Future of Work Special Focus: How to Optimize Your Business for the Social Age
10:00am •
Online Community Is Bigger and Badder Than Ever
10:00am •
Data Is Real-Time and Ubiquitous: What's Your Strategy for Leveraging Marketing?
11:15am •
Will Generation Z Be Reachable on Social? How to Stay Relevant with the Social Generation
11:15am •
The Power of the Crowd: Your Best Asset Is Your Community
11:15am •
Real-Time Crisis Management: How the CDC Responded to the Ebola Outbreak on Social
11:15am •
Security Is the New Quality
11:15am •
How Can Social Save Lives During Times of Disaster?
12:15pm •
Lunch and Networking
1:45pm •
Big Brand Theory: How the Best Brands Are Winning the Popularity Contest on Social
1:45pm •
How Social Media Impacts Customer Experience (and Vice Versa!)
1:45pm •
Everything Old is New Again: Cashing In On the Podcast Renaissance
1:45pm •
Coca-Cola Journey’s Formula for Real Time Success: Leveraging Our ‘Mad Men’ Moment
1:45pm •
The Porsche Story: Using Content & Technology To Build Passion For An Iconic Brand
2:45pm •
Coffee Break
3:30pm •
Look out, Silicon Valley: Atlanta's Startup Scene Is Hot, Hot, Hot!
3:30pm •
Social Business for Social Good: How Nonprofits Can Tap into the Collaborative Economy
3:30pm •
Why Your Boss Doesn't Like Social and What You Can Do to Change That
3:30pm •
How to Build an Effective Content Distribution Plan
4:45pm •
Closing Keynote: George Takei
6:00pm •
Closing Night Reception
Timezone
The Social Shake-Up 2015
America/New York
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The Social Shake-Up 2015
Jun 8
-
10, 2015
Monday
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, June 9
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, June 10
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W Atlanta- Midtown 188 14th Street Northeast, Atlanta, GA 30361
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, June 8
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, June 9
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, June 10
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W Atlanta-Midtown
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