For nearly 20 years, Nate has been helping companies build better marketing programs in a world where technology has radically changed their customers' behaviors.

As a Vice President and Principal Analyst at Forrester, Nate developed the Marketing RaDaR and the Interactive Brand Ecosystem models to help marketers integrate digital and traditional channels into best-in-class brand marketing campaigns. He's worked with senior marketers to implement these ideas at leading packaged goods, consumer electronics, financial services and pharmaceutical companies. He's also created industry-leading ideas on the future of marketing, such as The Database of Affinity, and Making Technology Invisible.

In more than a decade as a research analyst, Nate has also led Forrester's research and consulting on social marketing, rich media and video advertising, and European interactive marketing. In 2003 he founded JupiterResearch's coverage of search marketing. He also created Forrester's Social Technographics Score data model and runs the annual Forrester Groundswell Awards. Previously Nate developed new online advertising products and standards in roles with DoubleClick (now Google), Macromedia (now Adobe), and the IAB. @nate_elliott