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Chad Parizman

Scripps Networks Interactive
Director, Social Audience Development
As the Director, Social Audience Development at Scripps Networks Interactive Chad works at the intersection of social, TV and digital media creating opportunities for programming and ad-sales. Prior to his his current role, Chad served as Director of Mobile & Social where he provided leadership on mobile and social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media guidelines to be adopted by the company’s top senior executives. Chad has also served as director of innovation for Scripps’ business development emerging ventures team, a group focused on evaluation, creation and management of the disruptive innovation process. Utilizing innovations he’s made throughout his career in information technology and online analytics, Chad trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in bo th the Food and Lifestyle categories. Chad began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director. @cparizman

My Speakers Sessions

Tuesday, June 9