Aurora Archer is a digital leader with a proven track record in transforming businesses, brands, and organizations through finding the magic at the intersection of technology, people and service. A business transformation agent and strategic thinker who continuously achieves bold business objectives by re-imaginging customer experiences that earn customer choice and brand loyalty.  

Throughout her career, Aurora has managed high performing teams that have launched brands, led transformations, re-designed all facets of the marketing continuum from insights to brand design, to omni-channel strategies, to new media optimization to drive growth in global markets for Fortune 100 companies such as Acer, Xerox, Hewlett-Packard and AstraZeneca.

Aurora was honored as PM360 Magazine's Marketer of the Year in 2013 and one of the DTC Perspectives' Top 25 Marketers of the Year in 2010; was recognized for Leadership in Technology by the Association for Women in Computing; and has been the subject of a cover story in Working Mother magazine. Aurora holds a BA in Psychology and Business Administration from Syracuse University. @auroraarcher