The Social Shake-Up 2015

We know you have a big job keeping your social business initiative alive. You know there is more to social than just ensuring that conversation flows between your customers, partners and employees. Social business yields great value; you see great opportunity but need more to make it come fully to life. More attention, stronger executive sponsorship, better integration with key business processes and a clearer understanding of the budget needed to execute on the vision. 

Whether it is a social media marketing program, an online community, or an intranet, we’ve developed a proven six-step process to build the ideal foundation for the business planning process. This two-hour workshop will navigate you through these six steps for developing a business case and offer insight into ways to spotlight potential returns and benefits. We’ll explore how to best secure executive support, and demonstrate operational opportunities. Using a suite of checklists, frameworks and discussions we will build a business case example together, leaving you equipped to design an informed and persuasive business case.

This workshop is taught by Vanessa DiMauro, the CEO of Leader Networks – a top-tier social business consultancy that works with the most influential brands in the world. DiMauro is also a popular professor at Babson College’s Olin School of Management, where she’s taught a bounty of MBA students how to apply their business know-how in innovative ways. Jessica Fish is a Senior Strategist at Leader Networks and the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire.

These days, big data, growing ROI pressure, and 24/7 customer demands make many digital marketers and leaders feel mindless, not mindful.

And it’s no wonder: research shows that the pendulum towards technology over-stimulation and dependency has swung too far.

It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author Lisa Nirell shows you how today’s marketing innovators have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.

Using surveys, discussion teams, and group exercises, you will learn how to:

• Identify and eliminate unproductive marketing habits and language
• Rapidly shift the perception of marketing from order taker to market maker
• Accelerate community engagement 
• Dramatically improve peer relationships and idea sharing
• Leverage success strategies from Get Satisfaction, TripAdvisor, and Miraval

We encourage participants to bring an example of a company promotional piece, internal memo, or short presentation. We will review, test, and refine to align with mindful marketing language, and gain more attention from your audience.

The first five registrants for this exclusive workshop will receive a free autographed copy of Lisa Nirell's book "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World."

A customer journey map is perhaps the most powerful tool you can use to design customer experiences and develop customer experience strategies. Customer journey maps deliver insights into customers' motivations, needs, wants and sentiment as they interact with products, services, physical and digital channels in any combination. These insights inform targeted customer strategies and investments.

Customer journey maps can be developed for an entire customer lifecycle, from before the first engagement to upgrade, renewal, repurchase and even moving on to a competitor. They can also be developed for a single interaction at a single touchpoint. They can be used to develop an end-to-end experience for a brand new product that is not in the market yet, or to make improvements to an existing experience.

In this interactive workshop, participants will receive hands on experience in developing customer journey maps for specific customer-impacting business scenarios, and a strategy roadmap to address the identified customer experience challenges.

This is your chance to experience the closest thing possible to managing a crisis breaking and spreading over social media. Using Polpeo, a social media simulator, you will attempt to manage a social media crisis for a fictional company, while an experienced team behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.

The crisis will spread quickly over different channels, including social networks, microblogs, online news channels, forums, blogs and video networks. Your job will be to do everything you can to neutralize the crisis: devising your strategy, posting to Polpeo’s simulated social media channels, and responding to the public, all in real time.

After the crisis has reached its conclusion, you will have the chance to hear feedback on how well you managed to contain the crisis, and ask questions about best practices.

Takeaways will include:

• Experiencing the speed at which a crisis breaks and spreads on social media, and the resulting pressure on a team
• Practical experience in managing a crisis on social media, including the ability to test different ways of responding to the public through a crisis, and seeing how they respond to you
• Insight into current best practices in managing a crisis, including tips on how to neutralize an attack on social media, and the processes and infrastructure you might need in order to deal with a crisis facing your company or organization

Actionable strategies to create clarity of mind, manage stress, and be happier.   
When’s the last time you felt totally relaxed, on top of things, in control? Does it feel like pogo-sticking across country might be easier than finding peace of mind? Of course it does, because as a social media professional your job is to be on 24/7, to be available and helpful to everyone…..but yourself. I’ve worn those shoes, and I get it. That’s why I’ve sifted through my decade of experience with mindfulness, meditation, and productivity techniques to find the perfect actionable nuggets for you.    In this session you’re going to learn the basics of mindfulness and flow, and how to apply them in a realistic way in your technology-filled life. We’ll explore tactics to balance your social feeds with your desire to finally make it to the gym. You’ll leave armed with quick meditations you can do in the time it takes for your Instagram video to load, seriously! We’re going to expose the ugliness of perma-stress, and outline strategies to help you thaw out, allowing you to stretch out those sore hands, shoulders, and minds to keep focused on the next blog post --not the nearest bottle of aspirin.     Rise and shine with us, and walk away knowing how to better replenish your social media soul!