The Social Shake-Up 2015: Full Schedule

10:00am EDT

Smaller Is Better: Micro Networks Are the Next Big Thing

Moderators

Blair

Vice President, AR|PR

Blair is a seasoned communications professional who understands the ever-evolving world of social media and how it intersects with traditional marketing and public relations.With both agency and in-house communications and marketing experience, Blair recognizes the importance of delivering... Read More →

Speakers

Fanzo

Futurist Keynote Speaker, Host of NFT 365 Podcast

Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming... Read More →

Titania Jordan

CMO, KidsLink

Titania Jordan gets social, gets media, and gets social with media. She is currently the CMO of KidsLink, a private exchange for parents to safely share photos, documents, and moments. When she’s not helping to make the Internet a safer place for families, you can find her making... Read More →

Sam Meek

Founder & CEO, Sandboxx

Tuesday June 9, 2015 10:00am - 11:00am EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

11:15am EDT

Results from the Front Lines of Social Customer Service

Moderators

Brent Leary

Owner, CRM Essentials

Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is... Read More →

Speakers

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market

Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents... Read More →

Nick Ayres

Global Director, Social Marketing, InterContinental Hotels Group

Nick Ayres is the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective... Read More →

Joe Hughes

Principal-Americas IT Advisory Emerging & Cloud Applications Lead, EY

Leads EY's Emerging/Cloud Applications practice, including marketing, sales, service, social, collaboration and search.Joe is a recognized thought leader in the area of social customer relationship management (CRM), search, agent desktop optimization, customer service and product... Read More →

Tuesday June 9, 2015 11:15am - 12:15pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

1:45pm EDT

Sold! Marketing’s Crucial Role in Social Selling

Moderators

Anneke Seley

CEO and Author, Reality Works Group

Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data... Read More →

Speakers

Cheryl Mikovch

Marketing Program Executive, Global, IBM

Cheryl Mikovch is a marketing program executive for IBM Digital Sales. A 15 year marketing veteran in B2B, she’s a practitioner of social selling, an integrated marketing pro, sales enablement expert, strategist, speaker and global marketing leader. She’s been featured in publications... Read More →

Tuesday June 9, 2015 1:45pm - 2:45pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

3:30pm EDT

CMO Roundtable: Why CMOs Won't Invest More in Social

Moderators

Drew Neisser

CEO, Renegade

Drew Neisser is Founder and CEO of Renegade, the NYC-based social / marketing agency that helps CMO’s find innovative ways to cut through, not just the clutter but also the corporate dynamics that can inhibit career defining programs. A frequent speaker at industry events, Drew’s... Read More →

Speakers

William L Koleszar

Chief Marketing Officer, American Family Care

Bill Koleszar currently serves as Chief Marketing Officer of American Family Care. Prior to joining AFC, Mr. Koleszar served as Senior Vice President of Marketing for Retail Banking, Wealth Management & Commercial Banking at BBVA Compass, one of the 20 largest banks in the U.S... Read More →

Katharine Mobley

CMO, Crescerance

Scot Safon

(Former) Chief Marketing Officer, The Weather Channel

Scot started his career in the NY ad agency world and the joined Turner Broadcasting in Atlanta in 1991. Served as the head of marketing for TNT (until 2002), the CMO of CNN Worldwide (until 2010), General Manager of HLN (until 2013) and the CMO of The Weather Channel (until... Read More →

Tuesday June 9, 2015 3:30pm - 4:30pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

10:00am EDT

Online Community Is Bigger and Badder Than Ever

Moderators

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks

Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience... Read More →

Speakers

Tamara Littleton

CEO, Emoderation

Tamara founded Emoderation in 2002 to share her passion for making the internet a safer place. From the early days of online forum moderation to the explosion of Facebook and Twitter, Tamara has used her experience and expertise to help develop best practice standards for digital... Read More →

Andrew McKee

Partner, Webster Capital

Andrew began his career with Goldman Sachs & Co. Andrew then co-founded HEAR Music, a music retailing and marketing firm (sold to Starbucks Coffee) and subsequently was CEO of Overseas Adventure Travel, a leading adventure tour operator, which is now a division of Grand Circle Travel... Read More →

Scott Wilder

Global Nation Builder, Marketo, Inc.

Scott heads up Marketo’s Marketing Nation Community. Before Marketo, Scott worked for two years at Google, managing it’s agency Partner Communities and Social Media Programs. Before that, Wilder was the GM for Intuit`s Small Business Online Communities, the VP of Marketing and... Read More →

Wednesday June 10, 2015 10:00am - 11:00am EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

11:15am EDT

Real-Time Crisis Management: How the CDC Responded to the Ebola Outbreak on Social

Moderators

Jamie Turner

CEO, 60 Second Communications

Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding... Read More →

Speakers

Jessica Schindelar

Social Media Team Lead, CDC

Jessica Schindelar, MPH is the social media team lead in CDC's Office of the Associate Director for Communication, providing leadership and oversight to the agency’s social media team, most recently leading social media as part of CDC’s response to the West African Ebola epidemic... Read More →

Wednesday June 10, 2015 11:15am - 12:15pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

1:45pm EDT

Everything Old is New Again: Cashing In On the Podcast Renaissance

Podcasts have been around for more than a decade, but with last year’s big hit, “Serial” on NPR, podcasts have been reinvented and reinvigorated. But not just for broadcasting, but for business as well.

Join CNN regular Jamie Turner as he shows you how to set up, launch, and manage a podcast of your own. Strap on your seat belts for a fun, fast, and furious exploration of why podcasting is the next big thing and how you can get started with one of your own.

Speakers

Jamie Turner

CEO, 60 Second Communications

Wednesday June 10, 2015 1:45pm - 2:45pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation

3:30pm EDT

How to Build an Effective Content Distribution Plan

Moderators

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications

Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with... Read More →

Speakers

Brant McLean

SVP Brand Strategy, BuzzFeed

Brant McLean is SVP of Brand Strategy at BuzzFeed. After 15 years in the ad business, Brant is now one of the most trusted leaders when it comes to helping brands create truly compelling brand stories through media, while supporting those efforts with paid components. As one of the... Read More →

Mark Medici

Senior Vice President of Audience and Group Lead for Cox Newspapers at The Atlanta Journal-Constitution, The Atlanta Journal-Constitution

Mark is the Senior Vice President of Audience and Group Lead for Cox Newspapers at The Atlanta Journal-Constitution. In this role Mark is responsible all aspects of print and digital audience growth and development and is leading “Project Janus” for Cox Newspapers. Project Janus... Read More →

David Nassar

Vice President, Communications, Brookings Institution

David Nassar, a digital media and social media specialist, has 20 years of experience in the United States and internationally developing effective public affairs, political and non-profit campaigns that create impact. He has run nationally recognized initiatives for the Service Employees... Read More →

Wednesday June 10, 2015 3:30pm - 4:30pm EDT
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Conversation