We know you have a big job keeping your social business initiative alive. You know there is more to social than just ensuring that conversation flows between your customers, partners and employees. Social business yields great value; you see great opportunity but need more to make it come fully to life. More attention, stronger executive sponsorship, better integration with key business processes and a clearer understanding of the budget needed to execute on the vision.
Whether it is a social media marketing program, an online community, or an intranet, we’ve developed a proven six-step process to build the ideal foundation for the business planning process. This two-hour workshop will navigate you through these six steps for developing a business case and offer insight into ways to spotlight potential returns and benefits. We’ll explore how to best secure executive support, and demonstrate operational opportunities. Using a suite of checklists, frameworks and discussions we will build a business case example together, leaving you equipped to design an informed and persuasive business case.
This workshop is taught by Vanessa DiMauro, the CEO of Leader Networks – a top-tier social business consultancy that works with the most influential brands in the world. DiMauro is also a popular professor at Babson College’s Olin School of Management, where she’s taught a bounty of MBA students how to apply their business know-how in innovative ways. Jessica Fish is a Senior Strategist at Leader Networks and the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire.
And it’s no wonder: research shows that the pendulum towards technology over-stimulation and dependency has swung too far.
It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author Lisa Nirell shows you how today’s marketing innovators have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.
Using surveys, discussion teams, and group exercises, you will learn how to:
We encourage participants to bring an example of a company promotional piece, internal memo, or short presentation. We will review, test, and refine to align with mindful marketing language, and gain more attention from your audience.
The first five registrants for this exclusive workshop will receive a free autographed copy of Lisa Nirell's book "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World."
A customer journey map is perhaps the most powerful tool you can use to design customer experiences and develop customer experience strategies. Customer journey maps deliver insights into customers' motivations, needs, wants and sentiment as they interact with products, services, physical and digital channels in any combination. These insights inform targeted customer strategies and investments.
Customer journey maps can be developed for an entire customer lifecycle, from before the first engagement to upgrade, renewal, repurchase and even moving on to a competitor. They can also be developed for a single interaction at a single touchpoint. They can be used to develop an end-to-end experience for a brand new product that is not in the market yet, or to make improvements to an existing experience.
In this interactive workshop, participants will receive hands on experience in developing customer journey maps for specific customer-impacting business scenarios, and a strategy roadmap to address the identified customer experience challenges.
This is your chance to experience the closest thing possible to managing a crisis breaking and spreading over social media. Using Polpeo, a social media simulator, you will attempt to manage a social media crisis for a fictional company, while an experienced team behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.
The crisis will spread quickly over different channels, including social networks, microblogs, online news channels, forums, blogs and video networks. Your job will be to do everything you can to neutralize the crisis: devising your strategy, posting to Polpeo’s simulated social media channels, and responding to the public, all in real time.
After the crisis has reached its conclusion, you will have the chance to hear feedback on how well you managed to contain the crisis, and ask questions about best practices.
Takeaways will include:
Insightpool is excited to exclusively host the Social Shake-Up Kick-Off Party! We invite you to join us for specialty drinks, light apps, and good conversations with an awesome group of people. Get ready to shake it, like it and tweet it! RSVP today.
Time: 7:30pm - 9:30pm
Location: WHISKEY PARK at the W Atlanta-Midtown
What should emergency responders do with social media posts documenting disaster and community helplessness? How can they manage massive volume, mind-numbing velocity, and wild trajectories of tweets, posts, and other digital data?
Learn what Operation Dragon Fire - a collaborative of private, public, and non-profit organizations, including among others Microsoft, Facebook, FEMA, The Red Cross, Target, Airbnb, and NVOAD - is doing to provide a national solution to increase survival, speed recovery, and improve community resilience.
Whether you are providing the data, consuming it, or both, be a part of the solution. Share insights on what makes a post trustworthy and helpful, what platforms citizens will use and what you expect from those in charge.
Podcasts have been around for more than a decade, but with last year’s big hit, “Serial” on NPR, podcasts have been reinvented and reinvigorated. But not just for broadcasting, but for business as well.
Join CNN regular Jamie Turner as he shows you how to set up, launch, and manage a podcast of your own. Strap on your seat belts for a fun, fast, and furious exploration of why podcasting is the next big thing and how you can get started with one of your own.
