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Monday, June 8
 

1:00pm

Building a Social Business Case

We know you have a big job keeping your social business initiative alive. You know there is more to social than just ensuring that conversation flows between your customers, partners and employees. Social business yields great value; you see great opportunity but need more to make it come fully to life. More attention, stronger executive sponsorship, better integration with key business processes and a clearer understanding of the budget needed to execute on the vision. 

Whether it is a social media marketing program, an online community, or an intranet, we’ve developed a proven six-step process to build the ideal foundation for the business planning process. This two-hour workshop will navigate you through these six steps for developing a business case and offer insight into ways to spotlight potential returns and benefits. We’ll explore how to best secure executive support, and demonstrate operational opportunities. Using a suite of checklists, frameworks and discussions we will build a business case example together, leaving you equipped to design an informed and persuasive business case.

This workshop is taught by Vanessa DiMauro, the CEO of Leader Networks – a top-tier social business consultancy that works with the most influential brands in the world. DiMauro is also a popular professor at Babson College’s Olin School of Management, where she’s taught a bounty of MBA students how to apply their business know-how in innovative ways. Jessica Fish is a Senior Strategist at Leader Networks and the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire.

Speakers
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →
avatar for Jessica Fish

Jessica Fish

Senior Strategist, Leader Networks
Jessica Fish is a Senior Strategist at Leader Networks and is also the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire (UNH). Jessica’s skill set resides at the intersection of online community building and social justice. For the past 10 years, she has held leadership positions for influential collaboration initiatives at organizations such as Harvard University, the Higher Education... Read More →


Monday June 8, 2015 1:00pm - 3:00pm
TBA

1:00pm

How to Lead the Mindful Marketing Revolution
These days, big data, growing ROI pressure, and 24/7 customer demands make many digital marketers and leaders feel mindless, not mindful.

And it’s no wonder: research shows that the pendulum towards technology over-stimulation and dependency has swung too far.

It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author Lisa Nirell shows you how today’s marketing innovators have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.

Using surveys, discussion teams, and group exercises, you will learn how to:

  • Identify and eliminate unproductive marketing habits and language
  • Rapidly shift the perception of marketing from order taker to market maker
  • Accelerate community engagement 
  • Dramatically improve peer relationships and idea sharing
  • Leverage success strategies from Get Satisfaction, TripAdvisor, and Miraval

We encourage participants to bring an example of a company promotional piece, internal memo, or short presentation. We will review, test, and refine to align with mindful marketing language, and gain more attention from your audience.

The first five registrants for this exclusive workshop will receive a free autographed copy of Lisa Nirell's book "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World."


Speakers
avatar for Lisa Nirell

Lisa Nirell

Chief Energy Officer, EnergizeGrowth LLC
Lisa Nirell is the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™. Innovative companies such as Adobe, Infor, Oracle, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.   | | She is an award-winning FastCompany and Forbes expert blogger. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and the... Read More →


Monday June 8, 2015 1:00pm - 3:00pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Customer Journey Mapping: Walk in Your Customer's Shoes

A customer journey map is perhaps the most powerful tool you can use to design customer experiences and develop customer experience strategies. Customer journey maps deliver insights into customers' motivations, needs, wants and sentiment as they interact with products, services, physical and digital channels in any combination. These insights inform targeted customer strategies and investments.

Customer journey maps can be developed for an entire customer lifecycle, from before the first engagement to upgrade, renewal, repurchase and even moving on to a competitor. They can also be developed for a single interaction at a single touchpoint. They can be used to develop an end-to-end experience for a brand new product that is not in the market yet, or to make improvements to an existing experience.

In this interactive workshop, participants will receive hands on experience in developing customer journey maps for specific customer-impacting business scenarios, and a strategy roadmap to address the identified customer experience challenges.


Speakers
avatar for Banafsheh Ghassemi

Banafsheh Ghassemi

CEO and Cofounder, Tangerine Lab
Banafsheh has pioneered successful approaches in integration of design thinking principles, emerging technologies and advanced data and analytics to deliver differentiated customer experiences for new and existing brands, products and services. | | Prior to founding Tangerine Lab, For 16+ years Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as... Read More →


Monday June 8, 2015 3:30pm - 5:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Rehearsing a Crisis Breaking over Social Media

This is your chance to experience the closest thing possible to managing a crisis breaking and spreading over social media. Using Polpeo, a social media simulator, you will attempt to manage a social media crisis for a fictional company, while an experienced team behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.

The crisis will spread quickly over different channels, including social networks, microblogs, online news channels, forums, blogs and video networks. Your job will be to do everything you can to neutralize the crisis: devising your strategy, posting to Polpeo’s simulated social media channels, and responding to the public, all in real time.

After the crisis has reached its conclusion, you will have the chance to hear feedback on how well you managed to contain the crisis, and ask questions about best practices.

Takeaways will include:

  • Experiencing the speed at which a crisis breaks and spreads on social media, and the resulting pressure on a team
  • Practical experience in managing a crisis on social media, including the ability to test different ways of responding to the public through a crisis, and seeing how they respond to you
  • Insight into current best practices in managing a crisis, including tips on how to neutralize an attack on social media, and the processes and infrastructure you might need in order to deal with a crisis facing your company or organization

Speakers
avatar for Kate Hartley

Kate Hartley

COO, Polpeo
Kate co-founded Polpeo with Tamara Littleton in 2013, to help brands rehearse how to manage a crisis spreading over social media. Her background is in corporate PR and reputation management, helping companies grow, shape and manage their reputations both online and offline. She has worked with clients such as Anheuser-Busch, Omniture, P&O and Princess Cruises, TNT, Overture, and Efficient Frontier. | | Kate's background is in corporate PR... Read More →


Monday June 8, 2015 3:30pm - 5:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

7:30pm

The Social Shake-Up Kick-Off Party with Insightpool

Insightpool is excited to exclusively host the Social Shake-Up Kick-Off Party! We invite you to join us for specialty drinks, light apps, and good conversations with an awesome group of people. Get ready to shake it, like it and tweet it! RSVP today.

Time: 7:30pm - 9:30pm

Location: WHISKEY PARK at the W Atlanta-Midtown


Monday June 8, 2015 7:30pm - 9:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361
 
Tuesday, June 9
 

8:30am

Morning Keynote: Out-of-This-World Social Media with NASA
Kick off The Social Shake-Up with our first keynote and complimentary breakfast.

Speakers
avatar for John Yembrick

John Yembrick

Social Media Manager, NASA
John Yembrick is NASA’s social media manager and an agency spokesperson. He has over 15 years of experience in communications, focusing on social media development and execution, news media relations, marketing, event planning, crisis communications, video, web, public speaking and partnership building.  | | As social media manager, John uses emerging communications technologies to help advance NASA’s outreach activities and... Read More →


Tuesday June 9, 2015 8:30am - 10:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Visual Listening: Capturing the Full Conversation Around Your Brand
Social businesses know the importance of social listening, but many companies don’t know what to do with the insights they glean from monitoring these conversations. How do you go beyond just listening to make these insights actionable and lead to smarter, more precise engagements with your audience?

Speakers
avatar for Eric Berkowitz

Eric Berkowitz

VP Solutions Engineering, Tracx
Eric has spent the past 9 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and... Read More →
avatar for Ben Shannon

Ben Shannon

Marketing Manager, Ditto Labs
As marketing manager, Ben is focused on developing stories that showcase the power of Ditto Labs and the visual web. From leading content strategy to testing and integrating new marketing tools, Ben’s goal is to keep Ditto top of mind in discussions about “what’s next in social.”  @bennyshann | | Ben is especially interested in digital media and how social awareness and strategy influence growth and awareness at... Read More →


Tuesday June 9, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Collaboration for Omni-Channel Success: How Service and Marketing Intersect
Moderators
avatar for Alan Berkson

Alan Berkson

Director of Community Outreach, Freshdesk Inc.
Alan Berkson is Director of Community Outreach for Freshdesk, a SaaS customer support company. He speaks and writes about customer service, customer experience, and trends he sees in technology, marketing and social media.Alan considers himself to be the leading edge of "digital natives" and wrote early on about the impact of pervasive communications on businesses and society. He took a path into technology over journalism early in his career... Read More →

Speakers
avatar for Natanya  Anderson

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market
Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents. At Whole Foods Market she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer... Read More →
avatar for Teresa Caro

Teresa Caro

SVP Marketing, Atlanticus
As Senior Vice President of Marketing for Atlanticus, Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Teresa plays an instrumental role in defining how Atlanticus and its brands can improve sales and customer retention, strengthen loyalty, and increase advocacy through the use of social and social technology. Prior to joining Atlanticus, Teresa held... Read More →
avatar for David Tradewell

David Tradewell

Senior Vice President, Americas, Econsultancy
David has worked in media since the early 1990’s and has over 19 years experience in digital. After a short career in publishing and commercial radio, he joined News International, where he built and ran the first online advertising team for the Times Supplements Group. | | In 1999 he joined the first major global search engine, AltaVista and created online advertising programs for leading brands before leaving to become part the... Read More →


Tuesday June 9, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Smaller Is Better: Micro Networks Are the Next Big Thing
Moderators
avatar for Blair

Blair

Vice President, AR|PR
Blair is a seasoned communications professional who understands the ever-evolving world of social media and how it intersects with traditional marketing and public relations. | | With both agency and in-house communications and marketing experience, Blair recognizes the importance of delivering tangible results through an integrated approach. She has strategically grown social media networks by 90% annually across multiple platforms, and has... Read More →

Speakers
avatar for Brian Fanzo

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud pager wearing millennial, he ​is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian is also one of the founders of Backlamp LLC, the parent company of Summit.Live, the largest live streaming event in the world focused on celebrating creators and storytellers leveraging social live streaming video. | Brian’s #ThinkLikeAFan philosophy has... Read More →
avatar for Titania Jordan

Titania Jordan

CMO, KidsLink
Titania Jordan gets social, gets media, and gets social with media. She is currently the CMO of KidsLink, a private exchange for parents to safely share photos, documents, and moments. When she’s not helping to make the Internet a safer place for families, you can find her making jewelry and navigating LEGO mazes. @titaniajordan
avatar for Sam Meek

Sam Meek

Founder & CEO, Sandboxx
Sam began his career in asset management in 2007 after serving five years in the Marine Corps. Enlisting in 2002 as a Nuclear Biological Chemical Defense (NBCD) Specialist, Sam was awarded several commendations and merits across his 2 tours to Iraq. He served with 2nd Marine Logistics Battalion at Camp Lejeune, NC, and 3rd Reconnaissance Battalion in Okinawa Japan. Honorably discharged as a Sergeant of Marines, he began his career with WR... Read More →


Tuesday June 9, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Cultivating Creative Thinking for Customer Experience
Moderators
avatar for David Butler

David Butler

Founder and CEO, iPositioning Inc.
David P. Butlerwww.linkedin.com/in/davidpbutler1Creative, hands-on technology marketing executive and visionary with:• Extensive experience defining and implementing market and product positioning and strategy in leading and emerging B2B software technology companies• Social marketing strategy and execution for increasing social awareness, engagement, conversions, and relationships• Senior management and leading organizational roles in... Read More →

Speakers
avatar for Travis Alber

Travis Alber

Director, User Experience, Publicis LifeBrands Medicus
Travis Alber has been delivering intuitive online experiences for 16 years. She’s focused on creative direction and user experience in both the startup and agency arenas, and now heads up the User Experience practice at Publicis Lifebrands Medicus.  | | She’s passionate about making the complex seem simple, and delivering excellent experiences across mobile, tablet, desktop, and wearable environments. Recently she’s... Read More →
avatar for Robert Cancalosi

Robert Cancalosi

Director of Customer Leadership Education, GE Corporate
Bob joined GE in 1985 and has served in multiple leadership and general management roles in GE Silicones, GE Plastics, GE Healthcare & GE Corporate. | | He has experience in leading companywide initiatives in cultural, coaching & leadership transformations including 8 years as the Chief Learning Officer for GE Healthcare. | | Bob was promoted to the Director of Global Customer Education for GE Crotonville in 2011 and leads a global... Read More →
avatar for Banafsheh Ghassemi

Banafsheh Ghassemi

CEO and Cofounder, Tangerine Lab
Banafsheh has pioneered successful approaches in integration of design thinking principles, emerging technologies and advanced data and analytics to deliver differentiated customer experiences for new and existing brands, products and services. | | Prior to founding Tangerine Lab, For 16+ years Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as... Read More →


Tuesday June 9, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Using Analytics to Engage Your Mobile Customer
Moderators
avatar for Erick Mott

Erick Mott

Founder & CMO, Creatorbase
Erick is leading Creatorbase, a community of creators, ideas and insights focused on creating digital and sustainable business value. He has many years of value-creation experience as a consultant, executive, individual contributor, and entrepreneur at companies including Creatorbase, Selectica, Oracle, Ektron, Sitecore, Lyris, Return Path, Nokia, Creator Connection, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips N.V... Read More →

Speakers
avatar for Beth Gregg

Beth Gregg

CEO, ShopperBridge.com
Beth brings over 20 years of leadership in advertising and entrepreneurship to address the needs of today's quickly evolving retail environment. Her tenure at companies like Fortune Magazine, Electronic Arts, and DataXu developed deep expertise in advertising technology, building lines of business, and recruiting high-performance sales teams. A best-in-class entrepreneur, Beth's unique business acumen is now advancing the ShopperBridge solution... Read More →
avatar for John Holland

John Holland

Sr Manager Digital Analytics, Home Depot
John manages all aspects of digital analytics for all Home Depot experiences. He is responsible for driving strategic analytics initiatives, championing digital analytics, and sharing best practices across Home Depot’s multi-channel business. His prior experience includes merchandising finance, strategic consulting, enterprise systems, and sales management. | | John earned a Bachelor's of Engineering degree in Mechanical Engineering from... Read More →
avatar for Mark Josephson

Mark Josephson

CEO, Bitly
Mark Josephson, CEO of Bitly, is a successful startup executive with a proven track record of building great teams and companies with staying power. Since joining Bitly in July 2013, Mark has been an integral addition to the company, leading the progression of its product suite to support the ever-increasing power of the link. | | Mark advanced his career through leadership positions at five New York City-based startups. He was previously the... Read More →


Tuesday June 9, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

The Inside Job: How to Align Your Digital Initiatives with the C-Suite Agenda
Moderators
avatar for Lisa Nirell

Lisa Nirell

Chief Energy Officer, EnergizeGrowth LLC
Lisa Nirell is the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™. Innovative companies such as Adobe, Infor, Oracle, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.   | | She is an award-winning FastCompany and Forbes expert blogger. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and the... Read More →

Speakers
avatar for Chip Coyle

Chip Coyle

CMO, Infor
Infor Chief Marketing Officer Chip Coyle is responsible for Infor's global marketing including branding, demand generation, corporate communications, customer programs and events.  | Prior to joining the Infor team in January 2011, Coyle led Americas Marketing at Oracle Corporation where he was responsible for driving demand generation programs that delivered over 50 percent of Oracle's worldwide license sales. From 1993 to 2000, he led... Read More →
avatar for Jim Larrison

Jim Larrison

Co-Founder & General Manager, Dynamic Signal
Jim Larrison is the Co-Founder & General Manager at Dynamic Signal, responsible for overseeing the company’s direction, product innovation, and market strategy. Prior to founding Dynamic Signal, Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. He lives in the Chicago area with his wife and two sons. @jlarrison
avatar for Anne Murray

Anne Murray

Senior Director, Marketing Communications, Southwest Airlines
Anne Murray serves Southwest Airlines as the senior director of marketing communications. Murray leads the company's marketing integration efforts, ensuring collaboration and consistency of communication priorities. She oversees the brand engagement, national strategic partnerships, and social marketing teams that drive customer engagement for the Southwest brand. | | In her 20-year history with Southwest, Murray has served in a number of... Read More →


Tuesday June 9, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Results from the Front Lines of Social Customer Service
Moderators
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
avatar for Natanya  Anderson

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market
Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents. At Whole Foods Market she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer... Read More →
avatar for Nick Ayres

Nick Ayres

Global Director, Social Marketing, InterContinental Hotels Group
Nick Ayres is the Global Director of Social Marketing for InterContinental Hotels Group PLC (IHG). In his role, Nick leads the strategic and tactical social marketing plans globally, and is focused on delivering an integrated social strategy to support the company’s business objective of delivering preferred brands.  | | Immediately prior to IHG, Nick spent nearly five years with The Home Depot helping architect the company’s... Read More →
avatar for Joe Hughes

Joe Hughes

Principal-Americas IT Advisory Emerging & Cloud Applications Lead, EY
Leads EY's Emerging/Cloud Applications practice, including marketing, sales, service, social, collaboration and search. | Joe is a recognized thought leader in the area of social customer relationship management (CRM), search, agent desktop optimization, customer service and product catalogs. An original object oriented and internet pioneer in CRM, Joe is regularly invited to speak at various CRM conferences and industry forums. Most recently... Read More →


Tuesday June 9, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Over-Automation: Staying Mindful in a Data-Driven World
Moderators
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.

Speakers
avatar for Peter Ebert

Peter Ebert

CEO, vtricity
Peter loves creating sustainable happiness, opening new horizons and making a true difference with latest mindful social innovations. | | He is CEO at Silicon Valley's vtricity, an XPRIZE Vanguard and an Advisory Board Member at Berkeley's California Wave Power Technologies. | | vtricity applies out-of-the-box design thinking, empathy, top-notch business consulting and latest social technologies to turn 'impossible' into profoundly delightful... Read More →
avatar for Randy Milanovic

Randy Milanovic

Principal, Kayak Online Marketing
Randy is a lifelong entrepreneur, inbound marketer, multi-book author, and blogger of attraction-based online marketing, search optimization, small business, and social engagement topics. | | In 2011, Randy invested $20 in the idea that he could attract new business without traditional advertising, and saw that tiny investment grow into seven figures and an award-winning inbound marketing firm, almost in the blink of an eye. | | In addition... Read More →
avatar for Petra Neiger

Petra Neiger

Senior Director, Integrated Marketing, Polycom
Petra is Senior Director, Integrated Marketing at Polycom. Prior to joining Polycom, she oversaw a global team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She built and led social business at Cisco, and launched popular programs, including but not limited to, the Cisco Champions advocacy program and Cisco Social Media Training Program... Read More →


Tuesday June 9, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Real-Time Marketing: The Hype, the Data, and the Performance
Speakers
avatar for Chris Kerns

Chris Kerns

Head of Research & Analytics, Spredfast
Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world’s largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. Previously, he led Digital Analytics at Bazaarvoice, mining user-generated content for... Read More →


Tuesday June 9, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

12:15pm

Lunch and Networking
Complimentary lunch is provided each day.

Tuesday June 9, 2015 12:15pm - 1:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Selfies, Sharing and Smart Social: How Coca-Cola Keeps Millennials Buzzing
Speakers
avatar for Julie Goodwyn

Julie Goodwyn

Senior Activation Manager, The Coca-Cola Company
avatar for Jim Rudden

Jim Rudden

CMO, Spredfast
Jim is responsible for worldwide brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing, as well as demand generation. He has more than 20 years experience in technology marketing and implementation in the areas of enterprise software. He has held positions in product management, marketing, consulting, and... Read More →


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Why Can’t I Say That? How Regulated Industries Can Participate in Social Media
Moderators
avatar for Jennifer Shirley

Jennifer Shirley

EVP Account Lead, Publicis Life Brands Medicus
Jennifer is a marketing leader with extensive experience across a broad range of categories, audiences, and channels. She is results oriented and has a passion for brand positioning, integrated marketing and team building. Jennifer has worked across many therapeutic areas including CNS, immunology, respiratory, digestive health, animal health, and oncology. | Jennifer has been in the Publicis Healthcare Group Network for over 9 years and is... Read More →

Speakers
avatar for Aurora Archer

Aurora Archer

Digital ECommerce Principal, AJA Partners, LLC
Aurora Archer is a digital leader with a proven track record in transforming businesses, brands, and organizations through finding the magic at the intersection of technology, people and service. A business transformation agent and strategic thinker who continuously achieves bold business objectives by re-imaginging customer experiences that earn customer choice and brand loyalty.   | | Throughout her career, Aurora has managed high... Read More →
avatar for Kristie Helms

Kristie Helms

Global Head of Promotion Strategy and Social Business, State Street
Kristie Helms is Vice President and Global Head of Promotions and Social Business within Global Marketing at State Street. She serves as strategic adviser on social media and promotional strategy across the company as social communications are integrated into the many facets of State Street's global business. | | Ms. Helms' ability to integrate social data analysis into promotional strategy, earned the 2014 WOMMY (Gold) Award for Social Media... Read More →
avatar for Madhu Pai

Madhu Pai

SVP, Group Account Director, Publicis Kaplan Thaler
Madhu is an integrated communications executive who has led the development of marketing communications campaigns for clients such as Novartis, P&G, Ameriprise Financial, Sanofi-aventis and AbbVie. Madhu believes that working in regulated environments does not hamper creativity, it forces companies to mine for insights that drive deeper connections, and develop creative work that is both mind and heart opening.


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Sold! Marketing’s Crucial Role in Social Selling
Moderators
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →

Speakers
avatar for Cheryl Mikovch

Cheryl Mikovch

Marketing Program Executive, Global, IBM
Cheryl Mikovch is a marketing program executive for IBM Digital Sales. A 15 year marketing veteran in B2B, she’s a practitioner of social selling, an integrated marketing pro, sales enablement expert, strategist, speaker and global marketing leader. She’s been featured in publications such as the Chief Marketing magazine, B2B Marketing magazine and Winning Edge for her social selling programs. In her global marketing role, she is... Read More →


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience
Moderators
avatar for Danica Kombol

Danica Kombol

CEO, Everywhere Agency
Danica Kombol is the CEO of the Everywhere Agency, a leading social media & content marketing firm that works with Fortune 500 companies crafting and executing successful campaigns. She founded the blogger network, Everywhere Society to power the agency’s many award winning influencer campaigns for clients like Macy’s, Coca-Cola, Cox Communications and others. As a social media marketer, Danica draws on her extensive background as a... Read More →

Speakers
avatar for Peter  Fasano

Peter Fasano

Managing Director, North America Social@Ogilvy, Ogilvy & Mather
Peter is the Managing Director of the North America, Social@Ogilvy group, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. Before joining Ogilvy, Peter spent ten years in numerous positions across the social and digital landscape. He developed and managed Coca-Cola’s global social strategy. Peter is an active thought leader and social technology advisor. He has presented at SXSW, AdTech SF... Read More →
avatar for Bob Gilbreath

Bob Gilbreath

CEO/Co-Founder, Ahalogy
Bob Gilbreath is Co-Founder and President of Ahalogy, a Pinterest marketing company that works with companies such as P&G, Kraft and Kellogg’s. Previously, Bob was a partner at digital agency, Bridge Worldwide, which was acquired by WPP. Post-acquisition, Bob became Chief Strategy Officer of POSSIBLE. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill). His career started... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Big Data Anonymous: Ask the Experts
Moderators
avatar for Paul Dunay

Paul Dunay

Financial Services Marketing Leader, PwC
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand, creating awareness and scaling a marketing team through periods of high revenue growth. Paul is currently the Financial Services Marketing Leader for PwC and author of five “Dummies” books on Facebook and Facebook Advertising. @PaulDunay Connect on LinkedIn 

Speakers
avatar for Alan Chumley

Alan Chumley

SVP, Research & Analytics, FleishmanHillard
Alan is a Senior Vice President in the global Research & Analytics group at FleishmanHillard.  In addition to being the firm’s global product development lead for research and analytics, Alan works on clients such as AT&T and is General Motor’s global social analytics lead.  With client, supply-side, and now agency experience, he is a recovering PR/MarComm strategist-turned left-handed data guy, is more data artist + strategist than... Read More →
avatar for Bill Franks

Bill Franks

Chief Analytics Officer, Teradata
Bill Franks is Chief Analytics Officer for Teradata. Franks is also a faculty member of the International Institute for Analytics and author of Taming The Big Data Tidal Wave and The Analytics Revolution. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations. You can learn more at http://www.bill-franks.com. @billfranksga Connect on... Read More →
avatar for Scott Monty

Scott Monty

Executive Vice President of Strategy, SHIFT Communications
Scott Monty is an internationally recognized leader in digital communications, social media and marketing. Currently the Executive Vice President of Strategy for SHIFT Communications, Scott contributes to strategic elements of new business, client assignments and agency direction. While at Ford Motor Company, Scott was a strategic advisor on crisis communications, blogger relations, digital customer customer service, innovative product launches... Read More →


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

2:45pm

Coffee Break
Tuesday June 9, 2015 2:45pm - 3:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Ask the Experts: Social Career Advice
Moderators
avatar for Neil Bedwell

Neil Bedwell

Strategic Marketing Consultant, Independent
A digital-native and strategic leader with 14 years leading work, teams and businesses in London, Amsterdam and San Francisco. Most recently Neil ran digital strategy and content for Coca-Cola's Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brasil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media... Read More →
avatar for Will Chinburg

Will Chinburg

Outcomes Producer, General Assembly
Will is an Outcomes Producer at General Assembly, a continuing education institution that teaches courses in tech, business, and design. In his current role, he advises students on professional development issues including resume and cover letter writing, networking, interviewing, and offer negotiation. He also builds partnerships with tech companies looking for talent. Prior to joining General Assembly, Will worked in the career services offices... Read More →
avatar for JD Doughney

JD Doughney

Global Client Partner, Facebook
JD Doughney is a Global Client Partner at Facebook, where he consults with Fortune 100 clients on their marketing strategy. | Prior to his role with Facebook, he held a series of marketing positions at Coca-Cola including Senior Social Marketing Manger where he was responsible for social media strategy for Coca-Cola’s portfolio of brands, and Director of Marketing Operations for Glaceau, makers of vitaminwater. He was integral in taking the... Read More →
avatar for Andy Ellwood

Andy Ellwood

President, StockUp
Andy Ellwood is a technology troubadour and wartime consigliere. Born with the gift of gab and raised with an overdeveloped self esteem. While making a name for himself with his caffeine fueled hustle, he's seen more than his fair share of ups and downs on the journey of the entrepreneur. He currently serves at President for StockUp and Founding Trustee for Exosphere. | | Previously Andy led business development and partnerships for Gowalla... Read More →
avatar for Minsoo Pak

Minsoo Pak

Chief Creative Officer, Sparks Grove, a division of North Highland
Minsoo has been creating breakthrough, award-winning work across all media for more than 23 years. He is well known in the industry for his talent in generating big ideas that focus on creativity, usability, measurability and results. At Sparks Grove, Minsoo continues to challenge convention by establishing creativity as the new business currency. | | Previously, Minsoo held top creative posts at USWeb/CKS, Studiocom, Ogilvy, Modem Media/DIGITAS... Read More →


Tuesday June 9, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

CMO Roundtable: Why CMOs Won't Invest More in Social
Moderators
avatar for Drew Neisser

Drew Neisser

CEO, Renegade
Drew Neisser is Founder and CEO of Renegade, the NYC-based social / marketing agency that helps CMO’s find innovative ways to cut through, not just the clutter but also the corporate dynamics that can inhibit career defining programs. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC and has interviewed over 100 CMOs to create insightful content for The CMO Club, FastCompany... Read More →

Speakers
avatar for William L Koleszar

William L Koleszar

Chief Marketing Officer, American Family Care
Bill Koleszar currently serves as Chief Marketing Officer of American Family Care. Prior to joining AFC, Mr. Koleszar served as Senior Vice President of Marketing for Retail Banking, Wealth Management & Commercial Banking at BBVA Compass, one of the 20 largest banks in the U.S.  In that role, Mr. Koleszar led a team responsible for conceiving, developing, and executing marketing initiatives targeted to consumers, high net worth... Read More →
avatar for Katharine Mobley

Katharine Mobley

CMO, Crescerance
avatar for Scot Safon

Scot Safon

(Former) Chief Marketing Officer, The Weather Channel
Scot started his career in the NY ad agency world and the joined Turner Broadcasting in Atlanta in 1991. Served as the head of marketing for TNT (until 2002), the CMO of CNN Worldwide (until 2010), General Manager of HLN (until 2013) and the CMO of The Weather Channel (until the end of 2014). Currently advising (mostly) media brands based on all platforms, and having a good time helping people find their inner marketer.


Tuesday June 9, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Jock and Ahh!: Lessons from Sports and Entertainment Industry Leaders
Moderators
avatar for Ashlyn Remillard

Ashlyn Remillard

Digital Strategy Manager, CSE
Ashlyn Remillard is the Manager of Digital Strategy for CSE. She is responsible for developing digital marketing strategies and concepts as well as overseeing the execution of social campaigns focused on growing brand awareness that are in-line with organizational goals. While at CSE, Ashlyn has worked on campaigns for NBC Sports, Coca-Cola, AT&T, Atlanta United FC, and many more. She has worked on B2B and B2C programs for both domestic and... Read More →

Speakers
avatar for Jenny Hodgson

Jenny Hodgson

Associate Director, AT&T
At AT&T Jenny has worked on sponsorship advertising for the Olympics, college football, March madness, the NCAA, PGA, World Cup, NBA, NFL, and MLB teams, American Idol, dancing with the stars, and more. She specializes in cross-platform strategy and creative. Paid, earned, and owned isn't just about social anymore. It's about all the consumer touch points you have at your disposal to create the most engaging experience for the fans. @Jhodg
avatar for Justin Palmer

Justin Palmer

Partner, New Business, Eastmont Group
Over the past 4 years, Justin Palmer has been head of New Business at Eastmont Group, a boutique digital agency in Atlanta, GA. In 2008, he graduated from Rhodes College with a bachelors degree in Business Administration and in 2007 earned All-American honors while competing on the Rhodes College golf team. After graduation he became Manager of Finance and Business Development at U.S. Kids Golf, where he worked to expand the company’s... Read More →
avatar for Chad Parizman

Chad Parizman

Director, Social Audience Development, Scripps Networks Interactive
As the Director, Social Audience Development at Scripps Networks Interactive Chad works at the intersection of social, TV and digital media creating opportunities for programming and ad-sales. Prior to his his current role, Chad served as Director of Mobile & Social where he provided leadership on mobile and social media trends and strategies for the website, ad sales, marketing and on-air teams at Scripps, as well as social media... Read More →


Tuesday June 9, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Retail + Data: Leading the Way in Customer Engagement
Moderators
avatar for Yuna Park

Yuna Park

Social Media Program Director, 5Loom
Yuna Park is the Program Director at 5Loom, a digital, social and creative division of IMRE. Yuna has led award-warning digital campaigns across social, mobile, video and experiential for brands like PowerBar, L'Oreal, Lord & Taylor, Hudson’s Bay, Mattel, American Standard, E. & J. Gallo and General Mills. @yunapark

Speakers
avatar for Laura Davis-Taylor

Laura Davis-Taylor

EVP Customer Experience, MaxMedia
Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 20 years. Her experience is multifaceted, ranging across brand planning, digital, store design and, more recently, next generation retail experience design.  | | She believes passionately that good brands do not make promises—they deliver them in unique and compelling ways. Done right, it is this that builds irrational brand... Read More →
avatar for Kelly Hackett

Kelly Hackett

Director of Digital Marketing Innovation, AT&T
Kelly Hackett is Director of Digital Marketing Innovation for AT&T. In her role, Kelly brings first-to-market digital ideas to life. Her work has been recognized with numerous creative awards including Effies, ADDYs, One Show, WEBBYs, Clios, Reggies, and a Cannes Lion.  | | Before joining AT&T, she worked at BBDO, Ogilvy & Mather, and JWT, managing diverse clients such as Orkin Pest Control, Norfolk Southern Railroad, Kodak... Read More →
avatar for Josh Martin

Josh Martin

Director, Digital & Social Media, Arby's
As director of digital and social media, Josh Martin is responsible for all of Arby’s digital platforms and social media communities. He has been the catalyst for launching Arby’s on numerous social media channels and was the author behind the infamous tweet to Pharrell during the 2014 Grammys. Prior to Arby’s, Josh was a social media strategist for Engauge, a full-service marketing agency, where he led strategy for several... Read More →


Tuesday June 9, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

4:45pm

Marketing in the Participation Age
Speakers
avatar for Daina Middleton

Daina Middleton

Head, Global Business Marketing, Twitter
An expert in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton runs Business Marketing globally for Twitter. Before that she was the global CEO of Performics, one of the largest search and performance media agencies in over 30 countries around the world. | | Daina recognized that marketing was undergoing a transformational change nearly a decade ago, and as a marketer, was... Read More →


Tuesday June 9, 2015 4:45pm - 6:00pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

6:00pm

Networking Reception
Join us immediately after the final keynote of the day for complimentary drinks, appetizers, and networking with fellow attendees.

Tuesday June 9, 2015 6:00pm - 7:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361
 
Wednesday, June 10
 

7:15am

The Social Shake-Up Wake Up
Actionable strategies to create clarity of mind, manage stress, and be happier.   
When’s the last time you felt totally relaxed, on top of things, in control? Does it feel like pogo-sticking across country might be easier than finding peace of mind? Of course it does, because as a social media professional your job is to be on 24/7, to be available and helpful to everyone…..but yourself. I’ve worn those shoes, and I get it. That’s why I’ve sifted through my decade of experience with mindfulness, meditation, and productivity techniques to find the perfect actionable nuggets for you.    In this session you’re going to learn the basics of mindfulness and flow, and how to apply them in a realistic way in your technology-filled life. We’ll explore tactics to balance your social feeds with your desire to finally make it to the gym. You’ll leave armed with quick meditations you can do in the time it takes for your Instagram video to load, seriously! We’re going to expose the ugliness of perma-stress, and outline strategies to help you thaw out, allowing you to stretch out those sore hands, shoulders, and minds to keep focused on the next blog post --not the nearest bottle of aspirin.     Rise and shine with us, and walk away knowing how to better replenish your social media soul!

Speakers
avatar for Jessica Fish

Jessica Fish

Senior Strategist, Leader Networks
Jessica Fish is a Senior Strategist at Leader Networks and is also the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire (UNH). Jessica’s skill set resides at the intersection of online community building and social justice. For the past 10 years, she has held leadership positions for influential collaboration initiatives at organizations such as Harvard University, the Higher Education... Read More →


Wednesday June 10, 2015 7:15am - 8:15am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

8:30am

Boom! How the Maker Movement Is Changing Cities, Companies, and Education
Kick off day 2 of The Social Shake-Up with our morning keynote and complimentary breakfast.

Speakers
avatar for Mark Hatch

Mark Hatch

CEO, TechShop, Inc.
Mark is CEO and co-founder of TechShop and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years and multiple new locations have opened across the US. Mark has held executive positions at Kinko’s, Avery Dennison, and Health Net. In 2013, his book The Maker Movement Manifesto was released by McGraw-Hill Education. He has been recognized by San Francisco Business Times as one of... Read More →


Wednesday June 10, 2015 8:30am - 10:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Future of Work Special Focus: How to Optimize Your Business for the Social Age
Moderators
avatar for Chad Pollitt

Chad Pollitt

VP of Audience, Co-founder, Relevance
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges.  | | A member of a Forbes Top 100 list, Chad authored "51 Things Your Mother Taught You about Inbound Marketing" and “The Content Promotion Manifesto.” He... Read More →

Speakers
avatar for Joanna Belbey

Joanna Belbey

Social Media and Compliance Specialist, Actiance
As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an enthusiastic user of social media (follow her on Twitter @belbey). Joanna joined Actiance after running a financial services compliance training firm for several years. Prior to that, she led content development... Read More →
avatar for Erica Benton

Erica Benton

Sr. Manager, Customer Marketing, LinkedIn
A champion of social media and CRM best practices and technologies, Erica brings more than a decade of social business and startup experience to help B2B organizations succeed in marketing and sales. She has led the conversation on practical and impactful ways to connect employers and contractors through online work technologies at oDesk, uncovered next-generation approaches to CRM use through customer storytelling at SugarCRM, and currently... Read More →
avatar for Dana Strokovsky

Dana Strokovsky

Social Content Manager, Discover Financial Services
Dana Strokovsky manages content strategy and leads the execution of Discover's presence on owned social channels, including but not limited to, Facebook, Twitter, LinkedIn and Google+. While facilitating communications amongst internal business partners and translating specific objectives, she funnels defined lines of business into one overall social strategy for Discover Card. She’s responsible for managing the agency relationship... Read More →


Wednesday June 10, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Online Community Is Bigger and Badder Than Ever
Moderators
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →

Speakers
avatar for Tamara Littleton

Tamara Littleton

CEO, Emoderation
Tamara founded Emoderation in 2002 to share her passion for making the internet a safer place. From the early days of online forum moderation to the explosion of Facebook and Twitter, Tamara has used her experience and expertise to help develop best practice standards for digital media on branded online channels. Emoderation now works with some of the world’s biggest brands including HSBC, MTV, Oprah Winfrey Network, Gatwick Airport, ABC... Read More →
avatar for Andrew McKee

Andrew McKee

Partner, Webster Capital
Andrew began his career with Goldman Sachs & Co. Andrew then co-founded HEAR Music, a music retailing and marketing firm (sold to Starbucks Coffee) and subsequently was CEO of Overseas Adventure Travel, a leading adventure tour operator, which is now a division of Grand Circle Travel. | | Prior to co-founding Webster Capital, Andrew previously served as Chairman and Founder of Vacation.com, a provider of technology and marketing services... Read More →
avatar for Scott Wilder

Scott Wilder

Global Nation Builder, Marketo, Inc.
Scott heads up Marketo’s Marketing Nation Community. Before Marketo, Scott worked for two years at Google, managing it’s agency Partner Communities and Social Media Programs. Before that, Wilder was the GM for Intuit`s Small Business Online Communities, the VP of Marketing and Product Development at eToys, the director of Internet services at Borders.com and Apple Computer, and has held senior management positions at American... Read More →


Wednesday June 10, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

From Social Listening to Creative Output: Following the Yellow-Brick Road
Moderators
avatar for Michael Buchanan

Michael Buchanan

Professor, Georgia Institute of Technology
Michael Buchanan is a Lecturer at the Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels. | In addition to his teaching role at Georgia Tech, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, and digital brand creation. His clients have include Cox... Read More →

Speakers
avatar for Tracy Bell

Tracy Bell

Enterprise Media Monitoring Executive, Bank of America
Tracy’s organization has created several proprietary models for the analysis and management of social media data. While maintaining an obsessive focus on data quality, she continues to make innovation a key priority. The team she oversees provides insightful analysis and real-time monitoring to business leaders across the enterprise. They produce a wide range of media intelligence covering critical topics and events (both planned and... Read More →
avatar for Mary Eliza Massengill

Mary Eliza Massengill

Lead Marketing Manager, Digital Innovation & Branded Content, AT&T
Mary Eliza Massengill is a digital and social native at the forefront of innovation and content marketing for AT&T. With years of experience on clients ranging from Newell Rubbermaid to Intercontinental Hotel Group, she brings AT&T's strategic vision to life in engaging and unexpected ways. @memassengill
avatar for Loic Moisand

Loic Moisand

CEO and Co-founder, Synthesio
Loic Moisand co-founded Synthesio in 2006 with the original idea of harnessing Social Media Big Data to provide meaningful insights and build customer driven organizations. Loic, responsible for overall company operations and strategic direction, has guided Synthesio from an early start-up to becoming a global leader in Social Marketing software solutions. Under his leadership synthesio has built a truly global team, growing revenue and clientele... Read More →


Wednesday June 10, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

10:00am

Data Is Real-Time and Ubiquitous: What's Your Strategy for Leveraging Marketing?
Moderators
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →

Speakers
avatar for Linda Brunner

Linda Brunner

Vice President, Web Operations Management, Siemens Healthcare
Linda is Vice President, Web Operations Management at Siemens Healthcare. She drives ongoing customer-centric improvements to global digital presence and activities to maximize ROI from all online channels. She held positions of increasing global scope and responsibility within Siemens Healthcare Diagnostics before taking on her current role. She was previously with Bayer Healthcare Diagnostics. | | Linda served as Director at Perkin Elmer... Read More →
avatar for William Flanagan

William Flanagan

CEO, Founder, Audienti
Audienti CEO William Flanagan is a nationally recognized marketing leader. He combines his passions for innovation and technology to provide industry insights at events and in thought pieces across multiple industries. William has managed strategy, marketing, and business development functions for venture-funded startups for almost a decade. @wef3 | | Before founding Audienti, William was the CEO of TEMPUS Group, a digital consultancy... Read More →
avatar for Ned Kumar

Ned Kumar

Digital Strategist, FedEx Services
Ned Kumar has over twenty years of experience in customer analytics and marketing strategy, with expertise in both online and offline channels. He currently serves as a Digital Strategist and as a corporate advisor for cross-channel analytics with emphasis on media attribution and social analytics. @nedkumar | | Throughout his career he has played a leadership role in designing data-driven customer strategies that create exceptional customer... Read More →


Wednesday June 10, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

How Can Social Save Lives During Times of Disaster?

What should emergency responders do with social media posts documenting disaster and community helplessness? How can they manage massive volume, mind-numbing velocity, and wild trajectories of tweets, posts, and other digital data?

Learn what Operation Dragon Fire - a collaborative of private, public, and non-profit organizations, including among others Microsoft, Facebook, FEMA, The Red Cross, Target, Airbnb, and NVOAD - is doing to provide a national solution to increase survival, speed recovery, and improve community resilience.

Whether you are providing the data, consuming it, or both, be a part of the solution. Share insights on what makes a post trustworthy and helpful, what platforms citizens will use and what you expect from those in charge.

 

Speakers
avatar for Kathleen Hessert

Kathleen Hessert

President & CEO, Sports Media Challenge
In 1984, Kathleen Hessert founded Sports Media Challenge, a reputation management and social media consulting firm in sports and entertainment.  In 2006, Hessert expanded beyond communication, branding and crisis management for executives in major corporations, government and sports to include social media strategy and education services. Hessert has counseled renowned clients in financial, manufacturing, media and education and some of the... Read More →
avatar for Michael Rettig

Michael Rettig

Executive Director, LIFT Non-Profit Disaster Logistics
Michael Rettig is Co-Chair of Project Operation Dragon Fire and the Executive Director and Co-Founder of LIFT Non-Profit Disaster Logistics. LIFT coordinates emergency disaster response efforts worldwide in concert with international aid and relief providers and all forms of land, air and ocean transportation. Mr. Rettig is a multi-lingual thought leader in all facets of disaster response and effective coordination of supply... Read More →


Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

The Power of the Crowd: Your Best Asset Is Your Community
Moderators
avatar for Eric Bull

Eric Bull

Director of Digital Communications, Brookings Institution
Eric is a digital media specialist with a diverse background in field politics, advocacy work and traditional communications. At Brookings he manages a team tasked with audience development through social media, email marketing, advertising, events and broader editorial strategy. In this role he is leading many new initiatives to grow the brand and the readership.   | | Prior to Brookings, Eric was at Blue State Digital, a global... Read More →

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

VP, Community & Customer Experience, HootSuite
Jeanette is responsible for helping customers achieve business impact via social media - whether it's an individual power user, a small business or a large enterprise. The community team engages with Hootsuite's vibrant community of 10M users via online engagement, advocacy and community events. Previously, Jeanette served as global head of social media and digital marketing at Cisco. During her 15 year tenure at Cisco, Jeanette held several... Read More →
avatar for Lauren Harper

Lauren Harper

Senior Manager Social Marketing, Oracle Marketing Cloud
Lauren started her career as a Community Manager for a business community site, then moved over to Eloqua to manage their social communities. Lauren is now the head of social strategy for the Oracle Marketing Cloud. @LaurenEHarper
avatar for Kristina Libby

Kristina Libby

Consumer Media Relations Lead, Microsoft
Kristina Libby is a serial entrepreneur, PR professional and storyteller who routinely writes, speaks and teaches on subjects across a wide range of issues including PR, storytelling, writing and occassionaly something as bizarre and fun as dragons. @kristinalibby


Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Real-Time Crisis Management: How the CDC Responded to the Ebola Outbreak on Social
Moderators
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money... Read More →

Speakers
avatar for Jessica Schindelar

Jessica Schindelar

Social Media Team Lead, CDC
Jessica Schindelar, MPH is the social media team lead in CDC's Office of the Associate Director for Communication, providing leadership and oversight to the agency’s social media team, most recently leading social media as part of CDC’s response to the West African Ebola epidemic. She has served in a variety of roles managing social media at CDC over the past six years, most recently managing the CDC Director’s social media... Read More →


Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Will Generation Z Be Reachable on Social? How to Stay Relevant with the Social Generation
Speakers
avatar for Cory Edwards

Cory Edwards

Head of Social Media Center of Excellence, Adobe
Cory Edwards is head of Adobe’s Social Business Center of Excellence. He is responsible for the company’s social business operations and integrating social media into the way Adobe does business. He and his team consult with and train departments across Adobe to define and measure their social strategies. In addition, they identify opportunities to innovate and pilot new social business programs. Prior to Adobe, Cory was director of... Read More →
avatar for Andrew Watts

Andrew Watts

Student, UT Austin
Andrew is a junior college student at The University of Texas at Austin most famous for his viral blog post "A Teenager's View on Social Media". Since the article's success he has been interviewed by the BBC, TechCrunch, and more. Andrew is majoring in Management Information Systems and minoring in Marketing at the McCombs School of Business. He has continued blogging since his viral post, focusing mainly on social media and technology in... Read More →


Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

11:15am

Security Is the New Quality
Moderators
avatar for Courtney Hunt

Courtney Hunt

Founder and Principal, The Denovati Group
Courtney Shelton Hunt, PhD is an international consultant, speaker, teacher, and writer. As a Digital Era thought and action leader, she specializes in strategic and tactical guidance, digital transformation and optimization, training and coaching, and change management. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to... Read More →

Speakers
avatar for Evan Blair

Evan Blair

CBO & VP of Marketing, ZeroFOX
Evan Blair is a Co-Founder, Chief Business Officer and Vice President of Marketing at ZeroFOX. Prior to that, Evan was a member of the Accuvant Leadership Team where he led the multi-million dollar Partner Solutions practice. At the time of his departure, Accuvant was the 2nd largest privately held cyber security solutions provider, had recognized over $1 billion in revenue since inception, and had capabilities with over 175 global partners. In... Read More →
avatar for Anne Buff

Anne Buff

Principal Business Solutions Manager, SAS
Anne Buff is a Business Solutions Manager and Thought Leader for SAS Best Practices, a thought leadership organization at SAS institute. As a speaker and author she specializes in the topics of data governance, MDM, data integration and data monetization. Anne has been a specialist in the world of data for over 15 years and has developed courseware for a wide range of technical concepts and software including, SAS® Data Management. In her... Read More →
avatar for Dan Roy

Dan Roy

CEO and Co-founder, MessageGears
Dan guides MessageGears’ product strategy and corporate development. Previously, he served as CTO at Accucast, a pioneer in email marketing acquired by PGi. Accucast’s customers included Bank of America, Travelocity, and Walmart.com. Previously Dan was with Delta Air Lines where he was instrumental in building its award-winning website and e-commerce platform. Having worked with many of the world’s largest online businesses, Dan... Read More →


Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

12:15pm

Lunch and Networking
Complimentary lunch is provided each day.

Wednesday June 10, 2015 12:15pm - 1:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

The Porsche Story: Using Content & Technology To Build Passion For An Iconic Brand
Present your company's solution as a case study to our audience during the Challenges track. Contact Kelsey@socialmediatoday.com for more information.

Speakers
avatar for Scott Baker

Scott Baker

Manager, Marketing Communications, Porsche Cars North America
Scott Baker leads the Marketing Communications group at Porsche Cars North America where he champions the strategy and execution for all advertising, media, brand integrations, digital, social and relationship marketing for Porsche in the United States.  Scott’s teams have been awarded multiple Effie awards, have been recognized by AdvertisingAge’s annual Marketer A-List and are consistently acknowledged by distinguished creative... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

How Social Media Impacts Customer Experience (and Vice Versa!)
Speakers
avatar for Dan Gingiss

Dan Gingiss

Head of Digital Customer Experience & Social Care, Discover Financial Services
Dan is the head of Digital Customer Experience and Social Care at Discover Card. In this role, he oversees the design and development of the company’s flagship website, Discover.com; leads the company’s social media servicing strategy; and is responsible for the customer experience and Voice of the Customer across web and mobile. | | A passionate proponent of amazing customer experiences and outstanding customer service (and a... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Everything Old is New Again: Cashing In On the Podcast Renaissance

Podcasts have been around for more than a decade, but with last year’s big hit, “Serial” on NPR, podcasts have been reinvented and reinvigorated. But not just for broadcasting, but for business as well.

Join CNN regular Jamie Turner as he shows you how to set up, launch, and manage a podcast of your own. Strap on your seat belts for a fun, fast, and furious exploration of why podcasting is the next big thing and how you can get started with one of your own.


Speakers
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Communications
Jamie Turner is an internationally-recognized author and business thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Big Brand Theory: How the Best Brands Are Winning the Popularity Contest on Social
Moderators
avatar for Erika Brookes

Erika Brookes

Vice President, Oracle
Veteran technology and marketing executive Erika Brookes is vice president for Oracle leading the go to market strategy for the Oracle Social Cloud business. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software. Vitrue was acquired by Oracle in August 2012.   | | Throughout her career she has held numerous executive-level marketing... Read More →

Speakers
avatar for Amber Armstrong

Amber Armstrong

Program Director Commerce, Social and Mobile Amplification, IBM
Amber leads digital amplification for IBM Social, Mobile and Commerce divisions. She piloted the first mass deployment of Employee Advocacy at IBM. With more than 900 active employee advocates, these groups drive 80K+ clicks each month - and growing. The team uses deep analytics to customize enablement for advocates. @ambarmstrong
avatar for Bree Baich

Bree Baich

Transmedia Mastermind, SAS Institute
Interactive design, visual design, design strategy and multi-media storytelling are great descriptors of Bree Baich’s transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For Bree it’s all about telling the right story. She works closely with other thought leaders to build concepts and make complex ideas easy to understand as she develops and delivers a variety of transmedia... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media and Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their social offerings. During her agency days she worked to help digitally integrate brands such as NetApp, Carmex Lip Balm, Schwan’s Foods, Hill’s Pet... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

1:45pm

Coca-Cola Journey’s Formula for Real Time Success: Leveraging Our ‘Mad Men’ Moment
“Real-time” represents an inevitable evolution in how consumers demand to connect with brands. The Coca-Cola Company has been a real-time communicator for years, with Coca-Cola Journey—its corporate communications content platform—at the heart. Journey fuels the company’s social channels, providing a steady stream of branded and non-branded content that strives to drive and amplify engagement.

Doug Busk, Global Group Director of Digital Communications and Social Media at The Coca-Cola Company, sits at the controls of the strategy and implementation of this storytelling communications platform. In this session, Busk recounts his team’s recent execution of their needle-moving “Mad Men Finale” campaign which seized the moment through [top-secret] planning of artful content creation and paid promotion strategy. It’s a campaign that even Don Draper would be proud of.

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

2:45pm

Coffee Break
Wednesday June 10, 2015 2:45pm - 3:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Social Business for Social Good: How Nonprofits Can Tap into the Collaborative Economy
Moderators
avatar for Kiera Stein

Kiera Stein

Social Media and Digital Marketing Consultant, Dog-Eared Social
Kiera Stein is the founder and principal consultant at Dog-Eared Social, a social media and digital marketing consulting service dedicated to driving revenue, engagement and lead generation opportunities through social and other digital channels. Kiera has experience managing 9+ social media channels, creating comprehensive social media analytics reports, executing social media advertising campaigns, establishing and tracking social media... Read More →

Speakers
avatar for Rohit Malhotra

Rohit Malhotra

Founder and Executive Director, Center for Civic Innovation
Rohit Malhotra is the Founder and Executive Director of the Center for Civic Innovation in Atlanta, his hometown city. His background is in social entrepreneurship, digital communications, open data and community organizing. He worked in leadership positions at Malaria NO MORE, Bono's ONE Campaign, the Democratic National Committee and the World Cup's 1GOAL Education for All Campaign. Most recently, he served as an Ash Innovation Fellow in the... Read More →
avatar for Susan McPherson

Susan McPherson

Founder and CEO, McPherson Strategies
Susan McPherson is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Positive Luxury, IF Hummingbird Foundation, THNK... Read More →
avatar for Andisheh Nouraee

Andisheh Nouraee

Social Strategies Manager, CARE
Andisheh Nouraee manages social media strategy for CARE, one of the world's largest humanitarian organizations. He oversees community engagement and fundraising across all of CARE's social networks. Prior to joining CARE, Andisheh was a journalist and syndicated newspaper columnist. He is the co-author and illustrator of Americapedia: Taking The Dumb Out of Freedom, a history book for teens the New York Times calls "Jon Stewart's ‘America... Read More →


Wednesday June 10, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

How to Build an Effective Content Distribution Plan
Moderators
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →

Speakers
avatar for Brant McLean

Brant McLean

SVP Brand Strategy, BuzzFeed
Brant McLean is SVP of Brand Strategy at BuzzFeed. After 15 years in the ad business, Brant is now one of the most trusted leaders when it comes to helping brands create truly compelling brand stories through media, while supporting those efforts with paid components. As one of the first strategy and sales leads at Tumblr, Brant has paved the way for brands like AT&T, Coca-Cola, Delta, The Home Depot, JCP and Turner (among others) and now... Read More →
avatar for Mark Medici

Mark Medici

Senior Vice President of Audience and Group Lead for Cox Newspapers at The Atlanta Journal-Constitution, The Atlanta Journal-Constitution
Mark is the Senior Vice President of Audience and Group Lead for Cox Newspapers at The Atlanta Journal-Constitution. In this role Mark is responsible all aspects of print and digital audience growth and development and is leading “Project Janus” for Cox Newspapers. Project Janus is a newspaper wide digital initiative to hold on to the past while looking into the future. | Prior to joining Cox in December of 2011, Mark was previously... Read More →
avatar for David Nassar

David Nassar

Vice President, Communications, Brookings Institution
David Nassar, a digital media and social media specialist, has 20 years of experience in the United States and internationally developing effective public affairs, political and non-profit campaigns that create impact. He has run nationally recognized initiatives for the Service Employees International Union, the U.S. House of Representatives and the Open Society Foundation. Internationally, David has designed and helped implement programs to... Read More →


Wednesday June 10, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Look out, Silicon Valley: Atlanta's Startup Scene Is Hot, Hot, Hot!
Moderators
avatar for Anna Ruth Williams

Anna Ruth Williams

CEO, AR|PR
An entrepreneur, Anna Ruth founded AR|PR in 2012, which has quickly risen to become the Southeast’s fastest growing technology PR firm, and was recently named Small Agency of the Year by a panel of national journalists. She has a proven record of executing strategic online marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as Fast Company, Forbes, Mashable, TechCrunch and Wall Street Journal... Read More →

Speakers
avatar for James Hamilton

James Hamilton

Managing Director, BIP Capital's Early Stage Fund
Jamie Hamilton is Atlanta native and is an established leader in the Atlanta venture community. He is Managing Director for BIP Capital's Early Stage Fund as well as leading BIP's sourcing and business development efforts. Notable Deals: PlayON! Sports, BrightWhistle, Shareholder InSite, QASymphony, Monsieur, NexDefense and Pindrop Security. @JmsMacHam
avatar for Stefan Koenig

Stefan Koenig

CEO, HULL INC
Stefan is a Co-Founder and the Chief Executive Officer at Hull. Hull (hull.io) gives companies the power to build audiences, learn from their actions and make customer engagement personal. Stefan started 15+ years ago his career as an engineer and progressed through multiple technical positions eventually settling into a business role. He most recently assisted two European tech companies to jumpstart their North American Business Operations... Read More →
avatar for Devon Wijesinghe

Devon Wijesinghe

Chief Executive Officer, Insightpool
Devon Wijesinghe is the CEO at Insightpool, The Social Relationship Intelligence Platform that helps brands predict the right people and precise actions to nurture social relationships and drive measurable revenue and results. Devon co-founded Insightpool in 2012, and in this short time has led the company from two to 60 employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across... Read More →


Wednesday June 10, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

3:30pm

Why Your Boss Doesn't Like Social and What You Can Do to Change That
Speakers
avatar for Nate Elliott

Nate Elliott

Vice President and Principal Analyst, Forrester
For nearly 20 years, Nate has been helping companies build better marketing programs in a world where technology has radically changed their customers' behaviors. | | As a Vice President and Principal Analyst at Forrester, Nate developed the Marketing RaDaR and the Interactive Brand Ecosystem models to help marketers integrate digital and traditional channels into best-in-class brand marketing campaigns. He's worked with senior marketers to... Read More →


Wednesday June 10, 2015 3:30pm - 4:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

4:45pm

Closing Keynote: George Takei
The life and journey of George Takei. The actor, author, and Internet superstar will be speaking about his personal life and journey, from the Japanese-American internment camps to the fight for equality as an LGBT advocate. See a whole new side to the man that Mashable called the most influential person on Facebook.

Speakers
avatar for George Takei

George Takei

Actor, Author, Advocate, Internet Superstar
George Takei is best known for his portrayal of Mr. Sulu in the acclaimed television and film series Star Trek. He’s an actor, social justice activist, social media mega-power, star of the upcoming Broadway musical Allegiance, host of the AARP-produced YouTube series Takei’s Take, and subject of To Be Takei, a documentary on his life and career. Takei’s acting career has spanned five decades, with more than 40 feature... Read More →



Wednesday June 10, 2015 4:45pm - 6:00pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

6:00pm

Closing Night Reception
Celebrate all you've learned at The Social Shake-Up with our closing night reception. Join us on the 27th floor of the W in the Altitude room for drinks and appetizers. George Takei will be in attendance signing copies of his book.

Wednesday June 10, 2015 6:00pm - 7:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361