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Building a Social Business Case 1:00pm - 3:00pm
How to Lead the Mindful Marketing Revolution 1:00pm - 3:00pm
Rehearsing a Crisis Breaking over Social Media 3:30pm - 5:30pm
Customer Journey Mapping: Walk in Your Customer's Shoes 3:30pm - 5:30pm
The Social Shake-Up Kick-Off Party with Insightpool 7:30pm - 9:30pm
Morning Keynote: Out-of-This-World Social Media with NASA 8:30am - 10:00am
Using Analytics to Engage Your Mobile Customer 10:00am - 11:00am
Collaboration for Omni-Channel Success: How Service and Marketin... 10:00am - 11:00am
Smaller Is Better: Micro Networks Are the Next Big Thing 10:00am - 11:00am
Visual Listening: Capturing the Full Conversation Around Your Br... 10:00am - 11:00am
Cultivating Creative Thinking for Customer Experience 10:00am - 11:00am
The Inside Job: How to Align Your Digital Initiatives with the C... 11:15am - 12:15pm
Real-Time Marketing: The Hype, the Data, and the Performance 11:15am - 12:15pm
Over-Automation: Staying Mindful in a Data-Driven World 11:15am - 12:15pm
Results from the Front Lines of Social Customer Service 11:15am - 12:15pm
Lunch and Networking 12:15pm - 1:30pm
Why Can’t I Say That? How Regulated Industries Can Participate i... 1:45pm - 2:45pm
Big Data Anonymous: Ask the Experts 1:45pm - 2:45pm
Selfies, Sharing and Smart Social: How Coca-Cola Keeps Millennia... 1:45pm - 2:45pm
Sold! Marketing’s Crucial Role in Social Selling 1:45pm - 2:45pm
From Pinterest and Instagram to Meerkat and Periscope: How to En... 1:45pm - 2:45pm
Coffee Break 2:45pm - 3:30pm
Jock and Ahh!: Lessons from Sports and Entertainment Industry Le... 3:30pm - 4:30pm
Retail + Data: Leading the Way in Customer Engagement 3:30pm - 4:30pm
CMO Roundtable: Why CMOs Won't Invest More in Social 3:30pm - 4:30pm
Ask the Experts: Social Career Advice 3:30pm - 4:30pm
Marketing in the Participation Age 4:45pm - 6:00pm
Networking Reception 6:00pm - 7:30pm
The Social Shake-Up Wake Up 7:15am - 8:15am
Boom! How the Maker Movement Is Changing Cities, Companies, and Education 8:30am - 10:00am
Future of Work Special Focus: How to Optimize Your Business for... 10:00am - 11:00am
From Social Listening to Creative Output: Following the Yellow-B... 10:00am - 11:00am
Online Community Is Bigger and Badder Than Ever 10:00am - 11:00am
Data Is Real-Time and Ubiquitous: What's Your Strategy for Lever... 10:00am - 11:00am
The Power of the Crowd: Your Best Asset Is Your Community 11:15am - 12:15pm
Real-Time Crisis Management: How the CDC Responded to the Ebola... 11:15am - 12:15pm
Will Generation Z Be Reachable on Social? How to Stay Relevant w... 11:15am - 12:15pm
Security Is the New Quality 11:15am - 12:15pm
How Can Social Save Lives During Times of Disaster? 11:15am - 12:15pm
Coca-Cola Journey’s Formula for Real Time Success: Leveraging Ou... 1:45pm - 2:45pm
Big Brand Theory: How the Best Brands Are Winning the Popularity... 1:45pm - 2:45pm
The Porsche Story: Using Content & Technology To Build Passion F... 1:45pm - 2:45pm
Everything Old is New Again: Cashing In On the Podcast Renaissan... 1:45pm - 2:45pm
How Social Media Impacts Customer Experience (and Vice Versa!) 1:45pm - 2:45pm
Why Your Boss Doesn't Like Social and What You Can Do to Change... 3:30pm - 4:30pm
Look out, Silicon Valley: Atlanta's Startup Scene Is Hot, Hot, H... 3:30pm - 4:30pm
How to Build an Effective Content Distribution Plan 3:30pm - 4:30pm
Social Business for Social Good: How Nonprofits Can Tap into the... 3:30pm - 4:30pm
Closing Keynote: George Takei 4:45pm - 6:00pm
Closing Night Reception 6:00pm - 7:30pm
