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Monday, June 8 • 1:00pm - 3:00pm
Building a Social Business Case

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We know you have a big job keeping your social business initiative alive. You know there is more to social than just ensuring that conversation flows between your customers, partners and employees. Social business yields great value; you see great opportunity but need more to make it come fully to life. More attention, stronger executive sponsorship, better integration with key business processes and a clearer understanding of the budget needed to execute on the vision. 

Whether it is a social media marketing program, an online community, or an intranet, we’ve developed a proven six-step process to build the ideal foundation for the business planning process. This two-hour workshop will navigate you through these six steps for developing a business case and offer insight into ways to spotlight potential returns and benefits. We’ll explore how to best secure executive support, and demonstrate operational opportunities. Using a suite of checklists, frameworks and discussions we will build a business case example together, leaving you equipped to design an informed and persuasive business case.

This workshop is taught by Vanessa DiMauro, the CEO of Leader Networks – a top-tier social business consultancy that works with the most influential brands in the world. DiMauro is also a popular professor at Babson College’s Olin School of Management, where she’s taught a bounty of MBA students how to apply their business know-how in innovative ways. Jessica Fish is a Senior Strategist at Leader Networks and the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire.

avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience... Read More →
avatar for Jessica Fish

Jessica Fish

Senior Strategist, Leader Networks
Jessica Fish is a Senior Strategist at Leader Networks and is also the Director of the Center for Global, Race, and Diversity Studies at the University of New Hampshire (UNH). Jessica’s skill set resides at the intersection of online community building and social justice. For the... Read More →

Monday June 8, 2015 1:00pm - 3:00pm EDT

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