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Monday, June 8 • 3:30pm - 5:30pm
Rehearsing a Crisis Breaking over Social Media

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This is your chance to experience the closest thing possible to managing a crisis breaking and spreading over social media. Using Polpeo, a social media simulator, you will attempt to manage a social media crisis for a fictional company, while an experienced team behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.

The crisis will spread quickly over different channels, including social networks, microblogs, online news channels, forums, blogs and video networks. Your job will be to do everything you can to neutralize the crisis: devising your strategy, posting to Polpeo’s simulated social media channels, and responding to the public, all in real time.

After the crisis has reached its conclusion, you will have the chance to hear feedback on how well you managed to contain the crisis, and ask questions about best practices.

Takeaways will include:

  • Experiencing the speed at which a crisis breaks and spreads on social media, and the resulting pressure on a team
  • Practical experience in managing a crisis on social media, including the ability to test different ways of responding to the public through a crisis, and seeing how they respond to you
  • Insight into current best practices in managing a crisis, including tips on how to neutralize an attack on social media, and the processes and infrastructure you might need in order to deal with a crisis facing your company or organization

Speakers
avatar for Kate Hartley

Kate Hartley

COO, Polpeo
Kate co-founded Polpeo with Tamara Littleton in 2013, to help brands rehearse how to manage a crisis spreading over social media. Her background is in corporate PR and reputation management, helping companies grow, shape and manage their reputations both online and offline. She has worked with clients such as Anheuser-Busch, Omniture, P&O and Princess Cruises, TNT, Overture, and Efficient Frontier. | | Kate's background is in corporate PR... Read More →


Monday June 8, 2015 3:30pm - 5:30pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (14)