Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own


View analytic
Monday, June 8 • 1:00pm - 3:00pm
How to Lead the Mindful Marketing Revolution

Sign up or log in to save this to your schedule and see who's attending!

These days, big data, growing ROI pressure, and 24/7 customer demands make many digital marketers and leaders feel mindless, not mindful.

And it’s no wonder: research shows that the pendulum towards technology over-stimulation and dependency has swung too far.

It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author Lisa Nirell shows you how today’s marketing innovators have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.

Using surveys, discussion teams, and group exercises, you will learn how to:

  • Identify and eliminate unproductive marketing habits and language
  • Rapidly shift the perception of marketing from order taker to market maker
  • Accelerate community engagement 
  • Dramatically improve peer relationships and idea sharing
  • Leverage success strategies from Get Satisfaction, TripAdvisor, and Miraval

We encourage participants to bring an example of a company promotional piece, internal memo, or short presentation. We will review, test, and refine to align with mindful marketing language, and gain more attention from your audience.

The first five registrants for this exclusive workshop will receive a free autographed copy of Lisa Nirell's book "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World."


Speakers
avatar for Lisa Nirell

Lisa Nirell

Chief Energy Officer, EnergizeGrowth LLC
Lisa Nirell is the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™. Innovative companies such as Adobe, Infor, Oracle, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.   | | She is an award-winning FastCompany and Forbes expert blogger. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and the... Read More →


Monday June 8, 2015 1:00pm - 3:00pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (7)