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Wednesday, June 10 • 10:00am - 11:00am
From Social Listening to Creative Output: Following the Yellow-Brick Road

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Moderators
avatar for Michael Buchanan

Michael Buchanan

Professor, Georgia Institute of Technology
Michael Buchanan is a Lecturer at the Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels. | In addition to his teaching role at Georgia Tech, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, and digital brand creation. His clients have include Cox... Read More →

Speakers
avatar for Tracy Bell

Tracy Bell

Enterprise Media Monitoring Executive, Bank of America
Tracy’s organization has created several proprietary models for the analysis and management of social media data. While maintaining an obsessive focus on data quality, she continues to make innovation a key priority. The team she oversees provides insightful analysis and real-time monitoring to business leaders across the enterprise. They produce a wide range of media intelligence covering critical topics and events (both planned and... Read More →
avatar for Mary Eliza Massengill

Mary Eliza Massengill

Lead Marketing Manager, Digital Innovation & Branded Content, AT&T
Mary Eliza Massengill is a digital and social native at the forefront of innovation and content marketing for AT&T. With years of experience on clients ranging from Newell Rubbermaid to Intercontinental Hotel Group, she brings AT&T's strategic vision to life in engaging and unexpected ways. @memassengill
avatar for Loic Moisand

Loic Moisand

CEO and Co-founder, Synthesio
Loic Moisand co-founded Synthesio in 2006 with the original idea of harnessing Social Media Big Data to provide meaningful insights and build customer driven organizations. Loic, responsible for overall company operations and strategic direction, has guided Synthesio from an early start-up to becoming a global leader in Social Marketing software solutions. Under his leadership synthesio has built a truly global team, growing revenue and clientele... Read More →


Wednesday June 10, 2015 10:00am - 11:00am
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (55)