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Tuesday, June 9 • 1:45pm - 2:45pm
Why Can’t I Say That? How Regulated Industries Can Participate in Social Media

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Moderators
avatar for Jennifer Shirley

Jennifer Shirley

EVP Account Lead, Publicis Life Brands Medicus
Jennifer is a marketing leader with extensive experience across a broad range of categories, audiences, and channels. She is results oriented and has a passion for brand positioning, integrated marketing and team building. Jennifer has worked across many therapeutic areas including CNS, immunology, respiratory, digestive health, animal health, and oncology. | Jennifer has been in the Publicis Healthcare Group Network for over 9 years and is... Read More →

Speakers
avatar for Aurora Archer

Aurora Archer

Digital ECommerce Principal, AJA Partners, LLC
Aurora Archer is a digital leader with a proven track record in transforming businesses, brands, and organizations through finding the magic at the intersection of technology, people and service. A business transformation agent and strategic thinker who continuously achieves bold business objectives by re-imaginging customer experiences that earn customer choice and brand loyalty.   | | Throughout her career, Aurora has managed high... Read More →
avatar for Kristie Helms

Kristie Helms

Global Head of Promotion Strategy and Social Business, State Street
Kristie Helms is Vice President and Global Head of Promotions and Social Business within Global Marketing at State Street. She serves as strategic adviser on social media and promotional strategy across the company as social communications are integrated into the many facets of State Street's global business. | | Ms. Helms' ability to integrate social data analysis into promotional strategy, earned the 2014 WOMMY (Gold) Award for Social Media... Read More →
avatar for Madhu Pai

Madhu Pai

SVP, Group Account Director, Publicis Kaplan Thaler
Madhu is an integrated communications executive who has led the development of marketing communications campaigns for clients such as Novartis, P&G, Ameriprise Financial, Sanofi-aventis and AbbVie. Madhu believes that working in regulated environments does not hamper creativity, it forces companies to mine for insights that drive deeper connections, and develop creative work that is both mind and heart opening.


Tuesday June 9, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (17)