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Wednesday, June 10 • 1:45pm - 2:45pm
Coca-Cola Journey’s Formula for Real Time Success: Leveraging Our ‘Mad Men’ Moment

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“Real-time” represents an inevitable evolution in how consumers demand to connect with brands. The Coca-Cola Company has been a real-time communicator for years, with Coca-Cola Journey—its corporate communications content platform—at the heart. Journey fuels the company’s social channels, providing a steady stream of branded and non-branded content that strives to drive and amplify engagement.

Doug Busk, Global Group Director of Digital Communications and Social Media at The Coca-Cola Company, sits at the controls of the strategy and implementation of this storytelling communications platform. In this session, Busk recounts his team’s recent execution of their needle-moving “Mad Men Finale” campaign which seized the moment through [top-secret] planning of artful content creation and paid promotion strategy. It’s a campaign that even Don Draper would be proud of.

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (24)