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Wednesday, June 10 • 1:45pm - 2:45pm
Big Brand Theory: How the Best Brands Are Winning the Popularity Contest on Social

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Moderators
avatar for Erika Brookes

Erika Brookes

Vice President, Oracle
Veteran technology and marketing executive Erika Brookes is vice president for Oracle leading the go to market strategy for the Oracle Social Cloud business. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software. Vitrue was acquired by Oracle in August 2012.   | | Throughout her career she has held numerous executive-level marketing... Read More →

Speakers
avatar for Amber Armstrong

Amber Armstrong

Program Director Commerce, Social and Mobile Amplification, IBM
Amber leads digital amplification for IBM Social, Mobile and Commerce divisions. She piloted the first mass deployment of Employee Advocacy at IBM. With more than 900 active employee advocates, these groups drive 80K+ clicks each month - and growing. The team uses deep analytics to customize enablement for advocates. @ambarmstrong
avatar for Bree Baich

Bree Baich

Transmedia Mastermind, SAS Institute
Interactive design, visual design, design strategy and multi-media storytelling are great descriptors of Bree Baich’s transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For Bree it’s all about telling the right story. She works closely with other thought leaders to build concepts and make complex ideas easy to understand as she develops and delivers a variety of transmedia... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media and Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their social offerings. During her agency days she worked to help digitally integrate brands such as NetApp, Carmex Lip Balm, Schwan’s Foods, Hill’s Pet... Read More →


Wednesday June 10, 2015 1:45pm - 2:45pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

Attendees (33)