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Wednesday, June 10 • 11:15am - 12:15pm
How Can Social Save Lives During Times of Disaster?

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What should emergency responders do with social media posts documenting disaster and community helplessness? How can they manage massive volume, mind-numbing velocity, and wild trajectories of tweets, posts, and other digital data?

Learn what Operation Dragon Fire - a collaborative of private, public, and non-profit organizations, including among others Microsoft, Facebook, FEMA, The Red Cross, Target, Airbnb, and NVOAD - is doing to provide a national solution to increase survival, speed recovery, and improve community resilience.

Whether you are providing the data, consuming it, or both, be a part of the solution. Share insights on what makes a post trustworthy and helpful, what platforms citizens will use and what you expect from those in charge.


avatar for Kathleen Hessert

Kathleen Hessert

President & CEO, Sports Media Challenge
In 1984, Kathleen Hessert founded Sports Media Challenge, a reputation management and social media consulting firm in sports and entertainment.  In 2006, Hessert expanded beyond communication, branding and crisis management for executives in major corporations, government and sports... Read More →
avatar for Michael Rettig

Michael Rettig

Executive Director, LIFT Non-Profit Disaster Logistics
Michael Rettig is Co-Chair of Project Operation Dragon Fire and the Executive Director and Co-Founder of LIFT Non-Profit Disaster Logistics. LIFT coordinates emergency disaster response efforts worldwide in concert with international aid and relief providers and all forms of land... Read More →

Wednesday June 10, 2015 11:15am - 12:15pm
W Atlanta-Midtown 188 14th Street, NE · Atlanta, Georgia, 30361

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